Journey of the Senses is a pioneering social enterprise in Vietnam, recognized for its high-end restaurant system operated primarily by individuals with disabilities. The company offers immersive dining experiences, allowing customers not only to enjoy exquisite cuisine but also to develop a deeper understanding and empathy for the visually and hearing impaired communities. Some of its most notable establishments include Noir. Dining in the Dark, where guests dine in complete darkness, and Blanc Restaurant, where patrons communicate using sign language. This innovative model not only provides a unique dining experience but also challenges societal perceptions, promoting inclusivity and breaking down barriers for people with disabilities.
Globally, the hospitality industry has seen a surge in experiential dining, with concepts that engage multiple senses to enhance customer experience. In Vietnam, this trend is emerging, with establishments like Journey of the Senses leading the way. Their unique approach not only differentiates them in the market but also challenges societal norms, promoting inclusivity and reducing social stigma associated with disabilities.
Journey of the Senses has garnered significant accolades for its impactful work. In 2019, it secured the second prize at TECHFEST Vietnam’s National Innovation Technopreneur Contest. By 2019, over 40% of its staff were individuals with disabilities, and the enterprise achieved an estimated total revenue exceeding $1.3 million, showcasing its successful integration of social impact with commercial viability.
