From Startup to Powerhouse: The Birth of a Scalable Sales Platform
Salework was founded in early 2020 with a bold mission: to become the most effective sales platform for online sellers in Vietnam. Within just a few years, it has grown into a comprehensive ecosystem that supports e-commerce sellers in managing, scaling, and optimizing every aspect of their business operations — all in one place.
Born out of the pain points many shop owners face in juggling multiple tools, Salework offers a unified platform that centralizes store management across various e-commerce channels. Whether selling on Shopee, Lazada, Tiki, or other local marketplaces, users can track sales, inventory, expenses, profits, logistics, and customer support through one dashboard.
A Smarter Way to Sell Online
What makes Salework stand out in the crowded field of commerce tools is its deep integration of intelligent features. It’s not just a sales tracker — it’s a true e-commerce command center.
Key features include:
Multi-store management through a single interface
Real-time analytics for sales, returns, expenses, and advertising
Precise profit/loss calculation by factoring in sourcing, logistics, fees, and personnel costs
Inventory syncing and logistics tracking
Built-in tools for customer communication and after-sales service
In short, Salework allows merchants to focus on growing their business — while it handles the complexity.
Massive Growth by the Numbers
Since launching, Salework has achieved remarkable growth:
20+ million orders processed every month
Total transaction value surpassing 4,000 billion VND (~$170 million USD)
Over 30,000 shop owners and brands use the platform
Trusted by well-known e-commerce brands like GUMAC
This exponential growth reflects the rising need for a centralized sales platform that helps sellers work smarter, not harder.
National Recognition and Investor Confidence
Salework was named one of the Top 10 startups at TECHFEST Vietnam 2021, an achievement that reinforced its leadership in the Vietnamese tech ecosystem.
The company also won the 2021 VNU Startup and Innovation Ideas competition and attracted significant investor attention. Investment offers included $100,000 for 18% equity and $200,000 for 20% equity, validating the potential of its business model and market strategy.
The Future of Sales Platforms in Southeast Asia
As Vietnam’s e-commerce sector continues to surge, Salework is well-positioned to become a regional leader in the digital transformation of retail. Its tech-first approach, user-centric design, and ability to scale across platforms give it an edge in a market that demands automation, agility, and cost control.
From small online shops to large-scale brands, Salework is more than a tool — it’s the backbone of a modern digital business. With its unified architecture and deep market insight, Salework is redefining what a sales platform can achieve in the fast-paced world of e-commerce.
